01i-Fish · Case study
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More work · Marine ERP · Arabic RTL · Operations

From catch record. To a complete marine ledger.

An Arabic-first product story for managing fishing fleets, catch inventory, delivery workflows and marine accounting.

Arabic RTLMarine ERPOperational workflowResponsive UI2026
i-Fish product interface

The real experience

A specialized operation explained in its own language.

The walkthrough introduces the real Arabic product story: fleet activity, catch and inventory, delivery confirmation and the accounting flow that follows.

01 / Product film

Autoplays when it reaches the viewport. Pause or replay to inspect the real interface.

The product

An Arabic-first operating system for fishing businesses.

i-Fish connects boats, crews, trips, catch inventory, deliveries, customers and invoices in a specialized marine workflow. The interface translates operational detail into a clear RTL product story.

Role
Frontend development · RTL product UI
Platform
Responsive marine platform
Focus
Marine operations + accounting
Direction
Arabic · RTL first

The challenge

Different constraints.
One clear product language.

Each decision had to respect the real domain instead of forcing the project into a generic website pattern.

01

Specialized domain

Fleet, catch, inventory and delivery rules need language familiar to fishing businesses.

02

Physical-to-digital flow

What happens at sea has to remain traceable through delivery and invoicing.

03

Arabic data density

RTL hierarchy must hold up across metrics, lists, workflow steps and detailed records.

Interface decisions

A system shaped around the job, not the template.

01

Domain language

Operational concepts are named directly instead of being forced into generic ERP labels.

02

Workflow traceability

Numbered steps connect catch registration, delivery confirmation and invoicing.

03

RTL hierarchy

Headings, metrics, imagery and actions are composed from the right edge intentionally.

04

Product proof

Real dashboard views sit beside each claim so the operational value stays concrete.

Outcome

A niche marine workflow made visible from sea to invoice.

The final experience gives a specialized Arabic product a clear narrative while preserving the detail that makes the system credible.

01Arabic-first operational story02End-to-end workflow visibility03Marine-specific product language

Built for the domain.
Clear to the user.

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